[ FARBOD PANAHI — HOROLOGY / STORIES / CULTURE ]

Time,taken apart.

A digital portrait of Farbod Panahi — through the watches, mechanics and stories that make time worth obsessing over.

Scroll into the movement

01 / FORM

First, the form.

Before the mechanics reveal themselves, a watch is read through proportion, material, silhouette and the way every surface holds light.

02 / MOVEMENT

Then, the movement.

Past the dial, time becomes mechanical: wheels, springs, bridges and tolerances working together in a rhythm too precise to see at a glance.

03 / HISTORY

Behind it, history.

Every mechanism carries ideas that existed before it: inventions, experiments, makers and decisions passed from one generation to the next.

04 / STORY

Inside it, a story. ↘

FARBOD PANAHISCENEFOLIO / PROJECT 02

000%

[ THE OBSERVER ]

FARBOD PANAHI / 03

03 / THE PERSON BEHIND THE OBJECT

Farbod PanahiA collector’s eyeon the world of watches.

Farbod Panahi is a Tehran-based watch collector and content creator exploring horology through design, mechanics, history and the people behind it.

Across Instagram and YouTube, he reviews distinctive and rare watches, explores the stories behind brands and watchmaking, and brings specialist horology to a Persian-speaking audience.

Farbod Panahi
COLLECTOR / CREATOR / HOROLOGYIT’S ALL ABOUT TASTE.
01 / ROLEWATCH COLLECTORCONTENT CREATOR
02 / FOCUSHOROLOGYWATCH CULTURE
03 / BASETEHRANIRAN
04 / PLATFORMSINSTAGRAMYOUTUBE

[ 04 / THE ARCHIVE ]

THE ARCHIVE IS MEMORYINDEX / 01—05
01 / OBJECT
RESSENCE TYPE 3
ARCHIVE / 01
01

RESSENCE

TYPE 3OIL-FILLED DISPLAY
ROCS 3 ORBITAL SYSTEM
02 / OBJECT
ATOWAK TRAVERSE WHITE
ARCHIVE / 02
02

ATOWAK

TRAVERSE WHITEMARS AGE
ORBITAL TIME SYSTEM
03 / OBJECT
ROLEX DAYTONA 6239
ARCHIVE / 03
03

ROLEX

DAYTONA 6239PAUL NEWMAN
1968
04 / OBJECT
F.P.JOURNE FFC
ARCHIVE / 04
04

F.P.JOURNE

FFCFRANCIS FORD COPPOLA
CAL. 1300.3
05 / OBJECT
PATEK PHILIPPE GOLDEN ELLIPSE
ARCHIVE / 05
05

PATEK PHILIPPE

GOLDEN ELLIPSEREF. 5738/1R-001
GOLDEN RATIO / 1968
INDEX
0102030405
MEMORY / 05

[ SCENE 05 — THE LENS ]

05 / OBJECT OF STUDY
A watch presented in an opening display box

HOW FARBOD

READS A WATCH.

SCROLL / REVEAL THE OBJECT

01 / THE LENS

DESIGN

The shape.The proportions.The details you notice first.

02 / THE LENS

MECHANICS

What makes it move.What makes it different.What sits beneath the dial.

03 / THE LENS

HISTORY

What came before it.Why it exists.Where it sits in watchmaking.

04 / THE LENS

PEOPLE

The people who made it.The people who wear it.The reason the object matters.

THIS IS HOWFARBOD SEESA WATCH.

THE OBJECT IS ONLY THE BEGINNING.

00192 / FRAME STUDY

[ 06 / CONTACT ]

THE CONVERSATION CONTINUES

THE CONVERSATIONCONTINUES.

For collaborations, watch stories,
and everything around the culture of time.

FARBOD PANAHI

WATCH COLLECTOR / CONTENT CREATOR / HOROLOGY

IT'S ALL ABOUT TASTE.